Carl F. Bucherer is one of the few Swiss watch manufacturers that is still owned by its founding family. The Carl F. Bucherer brand is deeply rooted in the cosmopolitan spirit of Lucerne, and this is reflected in powerful brand imagery, with images in minimalistic gold that tell the brand’s success story set against the baroque heritage of its hometown. This has been the setting for the creation of Carl F. Bucherer’s luxurious products and sophisticated designs for 130 years. The claim “Made of Lucerne” perfectly captures the essence of the brand, which epitomizes the finest Swiss watchmaking expertise with exquisite design and groundbreaking technological innovation.